Reputation Intelligence

Reputation intelligence for African markets.

BrandsTrack monitors how companies and executives are represented across media and artificial intelligence systems, helping organisations understand visibility, reputation, risk and competitive positioning.

Your reputation doesn't live in one place anymore. It's shaped by journalists, by the people who represent your company, by every move your competitors make, and increasingly by what AI systems say about you before a customer, investor or journalist ever speaks to you directly.

BrandsTrack exists to bring those signals into one place, with evidence you can actually stand behind.

Why this matters now

People increasingly ask ChatGPT and Perplexity what a company or an executive is like before they visit a website or read an article. What those systems say back is a live, largely unmonitored surface that most organisations have no visibility into.

Most reputation and media intelligence platforms were designed around Western newsrooms and assumptions that never mapped cleanly onto African media landscapes, languages or competitive dynamics. BrandsTrack starts from a different premise: African brands deserve intelligence tooling built around their media landscape, their AI visibility and their competitive reality from day one.

Evidence over assertion

Every score, alert and report traces back to a real, timestamped source: a published article, an AI answer, a citation. Nothing is a black-box number you have to take on faith.

What it does

Media intelligence. AI visibility. Executive reputation.

Media Intelligence

Articles and mentions of your brand across African publications and global news, with sentiment tracked over time.

AI Visibility

What ChatGPT and Perplexity say when someone asks about your brand, and the sources shaping those answers.

Executive Intelligence

How your named executives are covered, especially in risk contexts.

Competitive Intelligence

How you compare to named competitors in media coverage, AI recommendations and share of voice.

Brands Nexus Network

Also in the portfolio

Brands.Ng Live

Nigeria's Business Intelligence Platform.

Research companies, understand what is changing, and make better decisions with independent, evidence-backed business intelligence.

Company profiles. Professional profiles. Intelligence reports.

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Qaxum Live

Africa's digital identity platform.

Qaxum helps businesses and creators build one-page websites, digital business cards and WhatsApp stores. Share your profile, showcase your services, accept enquiries and grow online with one simple link.

Digital business cards. WhatsApp stores. One-page websites.

Company overview

Partnerships

Building something worth building?

We work with organisations, founders, technology partners and strategic investors exploring opportunities across technology, intelligence and digital products.